Top US sportsbook operator, FanDuel, has been named an official gaming partner for the professional sports league, Major League Baseball (MLB). A multiyear agreement was signed between the two, making this MLB’s first partnership with FanDuel. The sports betting operator, however, already has a number of similar deals in place with other official sports leagues, including the National Hockey League (and its New Jersey Devils team), as well as the National Basketball Association (and its Brooklyn Nets team).
The landmark deal was celebrated by the president and chief operating officer of FanDuel, Kip Levin who pointed out that fantasy sports and sports betting have become a national pastime in their own right in the United States. It was therefore only natural for FanDuel to join forces with Major League Baseball, he said. Levin also said that MLB clearly understands how working together can be beneficial for baseball fans and for both entities.
MLB’s executive vice president of gaming and new business ventures, Kenny Gersh, was also on hand to give his comments about the new deal.
“FanDuel has proven itself to be a leader in the sports betting space and has shifted a step ahead again through its commitment to, and recognition of, the value in being an authorized gaming operator,” said Gersh. “Now having access to our official sports betting data feeds and MLB brands, we’re looking forward to the creative sports betting and fan experience innovations FanDuel will develop.”
FanDuel said that baseball is one of the most popular sports to bet on in the United States, and partnering with the sports league allows FanDuel to make the betting experience even better for its customers.
“With an enhanced betting experience, sports fans are watching more baseball as they have a stake in the game,” said Kip Levin.