Playtech, the London-listed casino games developer, secured approval from the Michigan Gaming Control Board this week to launch its igaming app in the state. The mobile gaming app was launched in collaboration with Playtech’s platform provider, Parx Interactive, as well as the Gun Lake Band of Pottawatomi Indians.
The app, Play Gun Lake, will be based on the tribe’s Gun Lake Casino and will run on Playtech’s IMS platform. Local players will have access to a wide range of supreme Playtech games and other content.
“Parx is constantly expanding its offerings to take user experience to another level, and to do so with Playtech’s industry leading content is particularly exciting,” said Parx Casino’s senior vice president of igaming and sports, Matthew Cullen.
Playtech’s chief operating officer Shimon Akad added that the launch of Playtech’s igaming partnership with Parx Casino is another key milestone in the development and delivery of the company’s US strategy. He said that the US is fast-growing and highly sophisticated market, which therefore demands a technology solution that providers a high-quality customer experience.
Playtech is just one of many operators trying to get a piece of the lucrative US gambling market pie. The company recently announced that it would be opening its first live casino studio in the United States, which will be linked to its flagship studio in Latvia. The company signed a multi-year lease in Southfield, Michigan.
The studio is designed to be one of the most sophisticated studios tailored to the US market, and will take the live iGaming experience in the US to the next level, according to Shakad.
Playtech is already part of the New Jersey market, via its partnerships with Bet365 and Entain.