Under the terms of the deal, BetMGM (a joint venture between MGM Resorts and GVC Holdings), will launch some of NetEnt’s premier online casino games on its brand new digital platform in the Mountain State.
The president of commercial for the Americas at NetEnt, Brian Kraft, said BetMGM’s rapid success in the US has been particularly impressive and shows no sign of slowing down. As such, the latest deal was a significant one for NetEnt, as the company continues to expand across the United States.
“Thanks to the strong performance of our games locally, the US is now a major revenue driver for NetEnt and we look forward to working with BetMGM to accelerate growth of both our businesses,” he said.
BetMGM’s Recent Launch in WV Online Gambling Market
In August this year, BetMGM launched its new online casino platform in West Virginia, under a license held by the Greenbrier Resort. The online casino is presented as a dedicated tab on the BetMGM Sports West Virginia mobile app.
Upon launching the new offering, BetMGM said that players would have access to 30 games initially. These games have now been confirmed to be from NetEnt’s successful library, which includes leading slots and table games.
BetMGM is the second brand to launch online casino games in West Virginia, following the lead of DraftKings’ standalone casino app launch in July this year.
NetEnt & BetMGM Collaborate in New Jersey
BetMGM Casino, powered by NetEnt, is already a staple part of New Jersey’s online gambling industry, and will soon launch in Michigan and Pennsylvania as well.
The VP of gaming at BetMGM, Matthew Sunderland, said that the group has already seen great success with NetEnt content in New Jersey.
“Their team really understand what appeals to gaming customers and I am positive this will serve as a major advantage as we strengthen our existing casino offering in West Virginia,” he said.